Smiles as bright as Christmas lights, and laughter that invigorated like Christmas carols—these filled the grounds of the Looc Elementary School in Nasugbu, Batangas as The SM Store gave the students there an early Christmas present that is #SoMagical. Staying true to its commitment of bringing joy to communities where it is present, SM recently turned over its 100th school building donation, and The SM Store distributed toys to children.
It was only October 16, but it felt like Christmas morning. The students and teachers of Looc Elementary School could not contain their excitement as they took part in a morning of fun and games, a day before the official unveiling of the two-story, four-classroom new school building.
Christmas came early
Situated in front of the school’s sprawling grounds that offer the students an unobstructed view of nearby mountains is a covered court. On that day, employee volunteers from The SM Store Batangas, The SM Store Lipa and Savemore Nasugbu worked like Santa’s helpers to transform it into a festive spot, complete with balloons and party tables and chairs.
Students from Kinder to Grade 2 eagerly lined up, thrilled to witness a lively program and party with their friends and their newfound ates and kuyas. They were treated to fun performances from a magician, clowns, a balloon-twisting artist and a bubble artist. They also had their faces painted with flowers, butterflies, and superheroes. At the end of the program, they were given cuddly plush toys from The SM Store’s Toy Department, clothes from its Children’s Wear section and grocery items from Savemore. Christmas came early for these kids. It was a new and unforgettable experience for the children of Looc, whose families are engaged in farming or are working at nearby resorts.
Last year, on March 21, 2018, on the InternationalDayoftheForest, the Best Friends of the Forest (BFF) Movement was born. Founded by the Forest Foundation of the Philippines, the BFF Movement is a community of young and action-oriented environmentalists, artists, travelers, and social entrepreneurs. The group aims to inspire and enable more millennials to be advocates of forest conservation and protection.
The need for millennials to take up the mantle of conservation for their generation is more urgent than ever before.
“The threat of deforestation has become so severe that we are losing forest cover at an alarming rate. If we do not take action, our forests may not be around for the next generation to see,” said Forest Foundation Philippines’ Executive Director, Atty. Jose Canivel a year ago, during the launch of the BFF Movement.
Anybody with a heart for forest conservation can join the BFF Movement. A year since it was launched, it has gathered the support of many outspoken environmental advocates. BFF Movement has also gotten the attention of young people looking for ways to make the world a better place.
Pasig City Named Philippine Winner of WWF’s One Planet City Challenge 2018
Pasig City has been declared as the Philippine National Capital of the 2017-2017 edition of World Wide Fund for Nature’s (WWF) One Planet City Challenge (OPCC). This is a biennial global challenge that recognizes cities for developing infrastructure, housing, transport and mobility solutions to power the global transition to a low-carbon, climate-resilient future. 2018 had 133 cities representing 23 countries accepting the Challenge.
These are Pasig’s actions that made it a winner that reflected the “sustainable transport and mobility” theme of this run of the OPCC and have made the city eligible for the Global OPCC Prize
concrete and comprehensive actions to reduce its carbon emissions, particularly its plan to reduce traffic emissions and congestions
its targeted actions around renewable energy and energy efficiency
the city’s strong community engagement and its adaptation actions, such as the cleaning of the Pasig River
its strong alignment of actions to emissions reduction and execution of said actions.
Seven other Philippine cities have successfully qualified to join the 2017-2018 OPCC based on the criteria announced early in 2017:
Batangas
Catbalogan
Makati
Parañaque
San Carlos
Tagum
Zamboanga
The cities of Makati, Pasig, and San Carlos went on to become national finalists and participated in the “We Love Cities” global campaign from May 7 until the end of June 2018.
The City of Jakarta bagged the top plum in the campaign, which is a social media contest that is aimed at inspiring and engaging the respective citizens of the national finalists across the globe for support, votes, and ideas for improvement while Pasig came in second.
One of the most anticipated events in a child’s life is going back to school. Though it is time to say goodbye to summer fun, play dates and relaxed days, there is no need to say adios to clean and lice-free hair. It could be challenging but moms can maintain their children’s good hair hygiene even if they spend the whole day in school.
Here’s how: Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo. Licealiz is an affordable, non-toxic formula that is clinically-proven to kill lice and nits.
One of the reasons why some children have a hard time in school or has few friends who will play with them is because these children have head lice. It also makes the child conscious. With Licealiz, these children can be lice-free and would be able to use their full potential in learning in school as well as making the most of their time with their socialization with their friends.
Recently, moms and their daughters, through the Kick-starting the Learning Experience workshop were given a chance to bond while learning tips on how to keep their daughters’ hair well-maintained.
Lectures on basic hair care, ways to prevent hair lice infestation and preparation for the current school year to ensure the child’s health remain uncompromised by threats such as pediculosis or head lice were discussed.
Fashionable hairstyles were also taught through a hairstyle tutorial for easy-to-do and preppy look for the school were also done. My daughter’s hairstyle, which I braided and used colored rubber bands wrapped on hairpins and inserted in various areas of the hair to make it look colorful and unique. We were one of the winner, by the way, yey!
Electrolux Philippines partnered with CEVA Philippines and has donated 200 washing machines to mothers, communities and organizations in the Philippines like Gawad Kalinga and GMA Kapuso Foundation and its partner organizations. Called “Love You Loads“, this program was designed to help lighten the loads of Filipinos, particularly laundry loads, through modern appliances.
During the turnover ceremony held at the Electrolux office, Electrolux Philippines Country Manager Andrea Soto-Pionilla shared that “May is the time where we recognize and share our appreciation for mothers and all the hard work that they do, Electrolux Philippines wants to express our support for moms and families all over the country.” Because moms have so many concerns to juggle: work, childcare and household chores, laundry should be the last thing they should worry about. “Having a washing machine in their household can make this chore faster and easier so that she can move to more important things and families can spend more time together.”
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Mark Hoolahan, HR Director of North Asia Cluster of CEVA said that “CEVA Logistics is immensely proud of our long-term business partnership with Electrolux. We are privileged to be able to partner with Electrolux in assisting such worthwhile causes for the GMA Kapuso Foundation and the Gawad Kalinga community.”
Electrolux Philippines employees and guests participated in the program by creating cards for each washing machine, sharing a personal message of encouragement for the beneficiaries. Electrolux aims to shape living for the better and improve the everyday lives of Filipinos. It means a renewed focus on what their products and solutions can help people achieve, to create experiences that will elevate everyday life and to be a driving foprce in sustainable living.
Modern appliances, like the washing machine has transformed the lives of families because these have enabled homemakers to do other house chores more efficiently and giving more time to enjoy with their loved ones.
Pioneer Insurance’s #MoveOnLang Songwriting Competition wins two Anvil Awards
Pioneer Insurance together with Filipino Society of Composers, Authors, and Publishers (FILSCAP) and its communications / public relations agency ComCo Southeast Asia bagged two Anvil Awards at the recent 53rd Anvil Awards organized by the Public Relations Society of the Philippines (PRSP).
Pioneer bags two Silver Anvil Awards for the Move On Movement. The campaign won in the category “Public Relations Programs on a Sustained Basis” under two sub-categories: External Consumers, Communities, Special Interest/Advocacy Groups and Youth/Children’s Welfare.
(From L-R) Public Relations Society of the Philippines (PRSP) Board Member Chito Maniago, Filipino Society of Composers, Authors, and Publishers (FILSCAP) General Manager Atty. Thursday Alciso, Pioneer Life Inc. First Vice President and Marketing Head Len Pozon, FILSCAP Chairman Nonoy Tan, ComCo Southeast Asia Regional Integration and Executive Director Ferdinand Bondoy, and Anvil Awards Committee Chairman Owen Cammayo.
Promoting resiliency and inspiring hope among the Filipino youth through arts and music, Pioneer’s #MoveOnLang Songwriting Competition won the following:
Silver Anvil for External Consumers, Communities, Special Interest/Advocacy Groups category
Silver Anvil under Youth/Children’s Welfare category
Dubbed as the Oscars of Public Relations, the Anvil is the symbol of excellence in Public Relations. It is awarded to outstanding public relations programs and tools after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.
After organizing successful competitions in film-making and playwriting that generated inspiring stories of friendship and hope, Pioneer Insurance launched a songwriting competition in 2016 through the #MoveOnLang campaign, which encouraged the youth to draw inspiration from their own personal stories and taught them to translate these into original song compositions.
