Treasure Jar

#ElectroluxLoveYouLoads

Electrolux Philippines partnered with CEVA Philippines and has donated 200 washing machines to mothers, communities and organizations in the Philippines like Gawad Kalinga and GMA Kapuso Foundation and its partner organizations. Called “Love You Loads“, this program was designed to help lighten the loads of Filipinos, particularly laundry loads, through modern appliances.

During the turnover ceremony held at the Electrolux office, Electrolux Philippines Country Manager Andrea Soto-Pionilla shared that “May is the time where we recognize and share our appreciation for mothers and all the hard work that they do, Electrolux Philippines wants to express our support for moms and families all over the country.” Because moms have so many concerns to juggle: work, childcare and household chores, laundry should be the last thing they should worry about. “Having a washing machine in their household can make this chore faster and easier so that she can move to more important things and families can spend more time together.”
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Mark Hoolahan, HR Director of North Asia Cluster of CEVA said that “CEVA Logistics is immensely proud of our long-term business partnership with Electrolux. We are privileged to be able to partner with Electrolux in assisting such worthwhile causes for the GMA Kapuso Foundation and the  Gawad Kalinga community.”

Electrolux Philippines employees and guests participated in the program by creating cards for each washing machine, sharing a personal message of encouragement for the beneficiaries. Electrolux aims to shape living for the better and improve the everyday lives of Filipinos. It means a renewed focus on what their products and solutions can help people achieve, to create experiences that will elevate everyday life and to be a driving foprce in sustainable living.

Modern appliances, like the washing machine has transformed the lives of families because these have enabled homemakers to do other house chores more efficiently and giving more time to enjoy with their loved ones.

👚👕 More photos here.

Tags: Electrolux, Electrolux donates 200 washing machines, Electrolux Love You Loads, Electrolux Philippines, Gawad Kalinga, GMA Kapuso Foundation

If you were able to join Electrolux’s annual clothes donation drive last year where the collected pre-loved clothes were washed before given away, this year, Electrolux made the clothes donation campaign better.

How?

Electrolux and Gawad Kalinga’s Trese partnered to have these donated pre-loved clothes transformed into beautiful and colorful quilts for the newborn babies from orphanages and other communities. Now, if that advocacy touched your hearts, then sort through your closets now and look for clothes that you might want to give to help keep warm these babies as the -BER months usher in cooler winds.

Why quilts?

Quilts are traditionally made to preserve a story told by each piece of fabric sewn to form it. In Delightful-E Simple to Share, these quilts will document a story of underprivileged moms helping newborns in need.

This new twist to Electrolux’s advocacy aims to show that sharing goes beyond donating clothes.“Through Delightful-E Simple, we hope to mark the difference between giving and sharing. For when we share, we freely impart a piece of ourselves—our time, effort, and concern. Hence, we are able to give more,” explains Andrea Pionilla, marketing Manager of Electrolux Philippines.

But wait, there’s more in the Electrolux Delightful-E Simple to Share campaign with Simple to Share Instagram and Twitter Contest:

Here is what you have to do when you share your pre-loved clothes in the Simple to Share Instagram and Twitter Contest:

1.  Take a photo of a special piece of clothing you are willing to donate
2. Write why this piece of clothing is special to you and why you wish to donate it
3. Do not forget to use the hashtags #DelightfulE and #SimpleToShare and tag @ElectroluxPh

ElectroluxPh on Twitter and ElectroluxPh on Instagram

The Simple to Share Contest will run from August 1 to September 30, 2014.

To know more about Electrolux Delightful-E Simple, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.

Tags: Contest Alert, Electrolux, Electrolux and Gawad Kalinga's Trese, Electrolux Delightful-E, Electrolux Delightful-E Simple to Share, Electrolux Simple to Share, ElectroluxPH, Simple to Share Instagram and Twitter Contest, www.facebook.com/thelittlewhitebook

Electrolux will launch Delightful-E Simple to Save contest  that will run from August 11 – September 15, 2014

“Electrolux understands that every peso and second counts,” said Andrea Pionilla, Marketing Manager of Electrolux Philippines. “This is the reason behind Delightful-E Simple. We want to help moms save not just money but also their precious time by making their everyday tasks delightfully simple and easy.”

For every money and time well-spent and save, we feel good, right? Imagine how, with the chores we (love or dread to) do, we are able to save BOTH money and time, wouldn’t you just say “It is indeed Delightful-E Simple to Save“.

With this in mind, Electrolux Philippines Facebook Page has created a Savings Calculator app where you get help in adding up your savings. It also enables you to keep track of your laundry expenses and savings at the same time.

What more, this Savings Calculator is very easy to use. It can help you track down your weekly laundry expenses based on a few things: number of family members, average weekly load and how you wash your clothes.

After tracking your expenses, the Savings Calculator will show you how much you can save in a year when you use an Electrolux washing machine.

And what do you do with the money you saved for a year?

If you are a mom or a dad, you might think of school expenses, a weekend family getaway, utility bills and grocery items with which those savings might go to. If you are single, then perhaps you can now get that new pair of shoes you have been saving up for, a new gadget perhaps or a weeklong vacation?

Wait… didn’t I just say how much you can save when using an Electrolux Washing Machine and you say you don’t have one?

HERE IS THE GOOD NEWS:  Electrolux is giving away not just one but 4, yes FOUR!! washing machines to four very lucky people.

Here are the four easy steps on how you could be one of those four winners (claim it now!)

1. Like the Electrolux Facebook page facebook.com/thelittlewhitebook

2. Calculate your laundry savings using the Savings Calculator

3. Hit the Share button found in the result page

4. In the caption, type in what you plan to buy using your laundry savings and do not forget to include the hashtags #DelightfulE and #SimpleToSave and post it on your Facebook page.

Follow ElectroluxPH on Twitter and Instagram.

Tags: Electrolux, Electrolux Delightful-E, Electrolux Delightful-E Simple to Save, Electrolux Little White Book, Electrolux Simple to Save, Electrolux Simple to Share, Win Electrolux Washing Machine

PRESS RELEASE:

Imagine this: You had an exhausting day at school and you can’t wait to get home and rest. On your way home, the weather was unpredictable and the pollution in the streets was horrible. As you enter your room, you realize that it is not as spotless as you hoped it was. You come in to the kitchen to find good food, but you find nothing on the dining table. You had a draining day and the last thing you would want to do is take care of the household chores.

As you let out a weary sigh, you realize that your home appliances can take care of all these.

You see the MAB cleaner scanning your house and deploying its flying mini-robots to the areas in need of cleaning.

Meanwhile, an Atonium 3D Food Printer has determined your nutritional needs and is working on a healthy meal for you.

At the same time, the Breathing Wall started to purify the air while recreating an environment that will help you relive a happy memory.

Imagine this futuristic scenario made possible by you.

This advanced home is the brainchild of the top three winners at last year’s Electrolux Design Lab competition.

Electrolux Design Lab 2014

This year, Electrolux, a global leader in household appliances, partnered with the University of the Philippines-Diliman, De La Salle-College of St. Benilde, and University of the East-Caloocan to give design students a chance to create a thoughtful, modern home for the rest of the world to enjoy.

Design students around the globe are invited to submit innovative ideas for the future household for a chance to win € 5,000 and a six-month paid internship at an Electrolux Global Design Center.

On its 12th year, Electrolux Design Lab continues to pave the way for future visions of urban household lifestyles, with the theme Creating Healthy Homes.

The competition seeks ideas for products, accessories, consumables and services for three focus areas:

• Culinary Enjoyment
• Fabric Care
• Air Purification

Through the Design Lab competition, Electrolux sees a creative and sustainable future that projects a healthy well-being and pleasant environment for everyone to live in.

Andrea Pionilla, Marketing Manager, Electrolux Philippines, explains, “Design Lab is Electrolux’s way of fostering technological innovation. This year, we look forward to receiving creative new ideas that will promote healthy and sustainable lifestyles to millions of people around the world.” She adds, “Design students from the country are capable of competing globally and are equipped with outstanding skills and the drive to be recognized by the whole world. For the winning idea to come from the Philippines this year would be a great finishing touch.”

All Filipino Design students are welcome to join. To enter the competition, participants should submit the following:

(1) a brief of their concept;
(2) a visual sketch illustrating their concept; and
(3) a description of the consumer benefits.

Submission of entries is from March 1 to April 6, 2014. To know more about last year’s winning entries and the details of the competition, visit www.electroluxdesignlab.com.

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Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire, Electrolux Grand Cuisine and White-Westinghouse, the Group sells more than 50 million products to customers in more than 150 markets every year. In 2013 Electrolux had sales of SEK 109 billion and 61,000 employees.

Tags: Electrolux, Electrolux Design Lab 2014, Electrolux Design Lab Creating Healthy Homes, www.electroluxdesignlab.com

PRESS RELEASE

Electrolux and Mommy Mundo join together for the Clothes for Hope Donation Drive

Electrolux Philippines, a global leader in home appliances, in partnership with ABS-CBN Sagip Kapamilya and Mommy Mundo, an online portal of mom and family-focused resources, initiated the Clothes for Hope donation drive as part of its Wear Your Passion campaign to help the victims of recent calamities.

“It has been an unfortunate year for the Philippines as we braved through one natural disaster after another. From the earthquake that struck Bohol and Cebu to super typhoon Yolanda, these disasters have left thousands of families grieving for the loss of their homes and loved ones,” says Andrea Pionilla, Marketing Manager, Electrolux Philippines. “That is why through the Clothes for Hope donation drive, we aim to provide immediate relief to the victims by giving them the hope of a new beginning through freshly laundered clothes which will be delivered to them by Sagip Kapamilya,” Pionilla adds.

This holiday season, the entire nation is united in helping the victims of recent calamities recover from these tragedies. “Electrolux and Mommy Mundo have provided avenues for people to lend a helping hand by putting up a number of donation sites where people can drop off their pre-loved clothes, blankets, and towels,” adds Pionilla.

Those who wish to help can drop off their pre-loved items in any of the following donation sites:

• Electrolux Customer Service Hub, Makati City;
• Mommy Mundo Office, Pasig City;
• Numa Store, Quezon City; Alabang, Muntinlupa City;
• Promosphere Inc., Mandaluyong City;
• and Universal Promo Specialists, Inc., Mandaluyong City.
• Donations will also be accepted at the Mommy Mundo Bazaar on December 8, 2013 at the Rockwell Tent, Makati City.

For the exact addresses of the donation sites and more news and updates about the Clothes for Hope donation drive, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.

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About Electrolux

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company makes thoughtfully designed, innovative solutions based on extensive consumer research, meeting the desires of today’s consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air conditioners and small appliances such as vacuum cleaners, all sold under esteemed brands like Electrolux, White-Westinghouse, AEG, and Frigidaire. In 2012 Electrolux had sales of SEK 110 billion and about 61,000 employees.

For more information go to www.electrolux.com/press and.www.electrolux.com/news.

Tags: Clothes for Hope, Clothes for Hope Donation Drive, Electrolux