Electrolux Delightful-E Simple to Share Campaign
If you were able to join Electrolux’s annual clothes donation drive last year where the collected pre-loved clothes were washed before given away, this year, Electrolux made the clothes donation campaign better.
How?
Electrolux and Gawad Kalinga’s Trese partnered to have these donated pre-loved clothes transformed into beautiful and colorful quilts for the newborn babies from orphanages and other communities. Now, if that advocacy touched your hearts, then sort through your closets now and look for clothes that you might want to give to help keep warm these babies as the -BER months usher in cooler winds.
Why quilts?
Quilts are traditionally made to preserve a story told by each piece of fabric sewn to form it. In Delightful-E Simple to Share, these quilts will document a story of underprivileged moms helping newborns in need.
This new twist to Electrolux’s advocacy aims to show that sharing goes beyond donating clothes.“Through Delightful-E Simple, we hope to mark the difference between giving and sharing. For when we share, we freely impart a piece of ourselves—our time, effort, and concern. Hence, we are able to give more,” explains Andrea Pionilla, marketing Manager of Electrolux Philippines.
But wait, there’s more in the Electrolux Delightful-E Simple to Share campaign with Simple to Share Instagram and Twitter Contest:
Here is what you have to do when you share your pre-loved clothes in the Simple to Share Instagram and Twitter Contest:
- Take a photo of a special piece of clothing you are willing to donate
- Write why this piece of clothing is special to you and why you wish to donate it
- Do not forget to use the hashtags #DelightfulE and #SimpleToShare and tag @ElectroluxPh
ElectroluxPh on Twitter and ElectroluxPh on Instagram
The Simple to Share Contest will run from August 1 to September 30, 2014.
To know more about Electrolux Delightful-E Simple, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.
