Philips MOM for Moms
One of the Sustainable Growth Development goals of the Philippine government is to reduce maternal death rate. As of 2015, 162 deaths per 100,000 live births have been recorded and that is too high. The Millenium Development Goal target however is as low as 52 deaths pero 100,000 live births.
There are three contributing factors to maternal death, which is a major concern of the Department of Health:
1. Delays in reaching appropriate health centers
2. Delays in health care provisions for expectant mothers
3. Delays in seeking medical help
Caroline Clarke, CEO for Philips ASEAN Pacific
Philips is a leading health care technology that has been in the Philippines for more than 60 years and has worked tirelessly to help prevent, treat and empower Filipinos. Philips has been presented an opportunity to introduce and innovative solution to address the root causes of the high maternal mortality rate in the country.
“Philips MOM for Moms” campaign aims to raise awareness about maternal mortality problems in the Philippines. This campaign aims to show the potential of mobile technology to address these problems and to empower Filipino moms to stay healthy during pregnancy.
Urasinee Patarasongkram, Philips Philippines Country Manager
Philips MOM for Moms is Mobile Obstetrics Monitoring, a web portal app that aims to monitor pregnancies through its mobile app
Philips MOM for Moms aims to help the Philippines achieve its goal in lowering maternal death rate through the use of this app that can help mo it or the conditions of pregnant Filipino women who live far from the health centers. Mobile connectivity is something we rely on for communication so this is a good way to be able to reach out to those in need of pregnancy and health-related monitoring.
H.E. Marion Derckx, Netherlands Ambassador for the Philippines during the Philips MOM for Moms campaign launch.
