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Toblerone Thank You Global Pinoy

The Global Pinoy.

We always hear that expression not because Filipinos can be found almost anywhere but because Filipinos are world-class and that include being exemplary overseas workers.

As a way to say “Thank You” to our modern day heroes, Toblerone, with GeiserMaclang, is initiating Thank You Global Pinoy.

Toblerone Thank You Global Pinoy

“The challenge that was posed to us back in 2007 was to market an ad-proof product—a product whose sales didn’t seem to be affected by any amount of witty one-liners or flashy celebrity endorsers,” shares Amor Maclang, Director for Communications of GeiserMaclang. “ Since advertising didn’t work and rebranding was out of the question, there was a need for Toblerone to be seen in a different light. Toblerone had to be more than just a sweet treat. It had to stand for something more, something that the consumers would be able to relate to — this led to the brand being directly associated with the Filipino value of gratitude”.

Based on the 2006 Reader’s Digest poll where Manila ranked low in the courtesy department which includes saying “thank you”, Toblerone challenged the Filipinos by having the first ever-National Thank You Day in 2007.

The late former president Cory Aquino was the person whom the nation said “Thank You” to in 2009.

This year, Toblerone, in partnership with GeiserMaclang, Commission of Filipinos Overseas, Duty-Free Philippines and Good News Pilipinas is announcing the first ever Thank You Global Pinoy Awards.

Duty Free Philippines is supporting the Thank You Global Pinoy Awards in order to promote the Filipino trait of showing appreciation and gratitude.

Toblerone has also launched the Special Rewards Passport that can be used to redeem gifts and special privileges from partner establishments.

“Four years ago, the brand sought to simultaneously revive the art of saying thank you and position Toblerone as synonymous with the value of gratitude,” shares Mr Jaya Singh, Region Director, Middle East and Asia Pacific, Kraft Foods World Travel Retail  “And the overwhelming support that we got – a congressional legislation declaring an official  ‘National Thank You Day’ alongside massive media and private sector participation— proved that yes, the value of gratitude resounded with Filipinos. This year, we hope to rally that same groundswell of support, this time, for our Global Filipinos”.

Thank You Global Pinoy Awards is open to anyone who knows of an outstanding overseas Filipino worker who deserves to be thanked.

Log on to http://www.thankyouglobalpinoy.com/ to register, nominate and vote for the ultimate Global Pinoy.

The top 10 stories will be awarded in January 2012.

Be part of a grateful nation.

Join the rest of the country to honor the ultimate Global Pinoy whom a grateful nation will say a resounding thank you to.

For more information, visit www.thankyouglobalpinoy.com.

 Thank You Global Pinoy Facebook page.

Who are you thankful for?

Toblerone Thank You Global Pinoy

Posted by Treasure Jar on Sep 6th 2011 | Filed in Contest Alert!,From the Admin's Desk,FYI,Promos,Socials | Comments (0)

2011 Mommy Milkshake

My two younger kids and I are joining 2011 Mommy Milkshake, yey! Lookit!  We’re in the first photo! We joined last year’s 2010 Mommy Milkshake Run.

We already got a confirmation email on how we can register.

Mommy Milkshake is a yearly run/walk/crawl/hop/skip event where pregnant, breastfeeding, and beautiful moms (this is where I belong since I’m neither pregnant nor breastfeeding, haha!) and their children (and husbands too) join to have fun.

Pregnant moms however, need to wear the official shirt for the run and not their cutesy maternity clothes. All participants have pink singlets and race bibs.

We’re excited already to join 2011 Mommy Milkshake.

 

Posted by Treasure Jar on Jul 16th 2011 | Filed in Between Us Women,Bonding Time,For Little Hands,From the Admin's Desk,FYI,Socials | Comments (0)

Nestle I Choose Wellness Expo 2011

Nestle I Choose Wellness Expo 2011 is happening on July 2-3, 2011 at the SM Megatrade Hall 2 and 3, 5th level, SM Megamall Bldg B.

Nestle I Choose Wellness Expo 2011

Posted by Treasure Jar on Jun 30th 2011 | Filed in FYI,Socials | Comments (3)

Karylle for Philips

It was not a surprise when Philips chose Karylle Tatlonghari or Karylle or simply K to be it’s newest reviewer of Philips On the Go headphone products.

Karylle for Philips

May I just say that I like Karylle though I am not exactly a fan who would go to great lengths just to see her in a show, not because I don’t want to but I simply don’t have the time. I like her because she seems to be a level-headed person. I like her because she is classy without trying hard. I like her because she is an achiever that teens today should find worth emulating.

Anyway…

Philips has Victoria who used to review their products for them. But ever since she and Nigel the Philips guy, got together Victoria had to stop doing the reviews so Philips has to find new personalities who will do what Victoria has been doing all along.

Here is a Nigel and Victoria video:

For the Philippines, Karylle was chosen to review Philips On the Go Headphones. And why not, being a singer and a performer she gets to listen to a lot of music.

And here is Karylle’s review of Philips SHL9300 headphones, shot in Europe:

During the press conference of which I was able to attend, Karylle said she personally like the Sports Actionfit earhook headset because these are sweat-proof, washable and have anti-bacterial caps.

Karylle is currently out of the country to shoot a musical show titled Kitchen Musical. She will be with Christian Bautista on the said show.

Check this out for more info on Philips EarGear products .

Follow Nigel and Victoria on Facebook.

Posted by Treasure Jar on Jun 7th 2011 | Filed in From the Admin's Desk,FYI,Going Digital,Socials | Comments (0)

Chikka Live: Small Talk, Great Music

CHIKKA Live

Kicking off last May 14, 2011, “Chikka Live: Small Talk. Great Music” will run for eight weeks with country pop duo Krissy and Ericka opening the series.

Lined up on succeeding weekends are talented and sensational artists including

  • AJ Rafael,
  • Marie Digby;
  • American Idol finalist Andrew Garcia and Ramiele Malubay;
  • Filipino Aussie Christian Joseph
  • other special guests like US You Tube sensation Michelle Martinez;
  • World Singing Competition Champion, Aria Clemente

The online streaming concert series also offers a venue for fans to send free text messages to their favorite artists.

Founded in 2001, Chikka’s flagship is the Chikka Messenger, an online application that supports the delivery of instant messages as SMS to mobile phones. According to the company, Chikka Messenger, now with over 68 million registered users, is probably the most widely-used and viewed Internet and mobile-based communications tool by Filipinos worldwide.

For more information about Chikka’s products or Chikka Live visit www.chikka.com.

Posted by Treasure Jar on May 19th 2011 | Filed in FYI,Going Digital,Promos,Socials,Visual Delights | Comments (0)

To The Beach

When we had our day tour at the beach last week, I felt happy and at the same time sad. Happy because I am spending a relaxing day with my hubby and sad that I can’t wear any swim wear to spend this day. Ugh, I’d be an unsightly person had I done that.

BBC

I remember a running joke a SIL made of herself, “whale watching”. That could be me alright and I’m not laughing at the joke anymore.

Been on the look out for something that will make me lose some of those unsightly pounds. A friend suggested I try herbal supplements while another one said to try myoripped and still another said I better make serious commitment to run more and eat less.

I know these suggestions are good but everything else is up to me.

Posted by Treasure Jar on Mar 29th 2011 | Filed in From the Admin's Desk,Green Environment,Socials,Through the Lens,Visual Delights | Comments (1)

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