Treasure Jar

Smiles as bright as Christmas lights, and laughter that invigorated like Christmas carols—these filled the grounds of the Looc Elementary School in Nasugbu, Batangas as The SM Store gave the students there an early Christmas present that is #SoMagical. Staying true to its commitment of bringing joy to communities where it is present, SM recently turned over its 100th school building donation, and The SM Store distributed toys to children.

It was only October 16, but it felt like Christmas morning. The students and teachers of Looc Elementary School could not contain their excitement as they took part in a morning of fun and games, a day before the official unveiling of the two-story, four-classroom new school building.

Christmas came early

Situated in front of the school’s sprawling grounds that offer the students an unobstructed view of nearby mountains is a covered court. On that day, employee volunteers from The SM Store Batangas, The SM Store Lipa and Savemore Nasugbu worked like Santa’s helpers to transform it into a festive spot, complete with balloons and party tables and chairs.

Students from Kinder to Grade 2 eagerly lined up, thrilled to witness a lively program and party with their friends and their newfound ates and kuyas. They were treated to fun performances from a magician, clowns, a balloon-twisting artist and a bubble artist. They also had their faces painted with flowers, butterflies, and superheroes. At the end of the program, they were given cuddly plush toys from The SM Store’s Toy Department, clothes from its Children’s Wear section and grocery items from Savemore. Christmas came early for these kids. It was a new and unforgettable experience for the children of Looc, whose families are engaged in farming or are working at nearby resorts.

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Tags: Donate toys at SM Share a Toy Movement, SM Share a Toy, SM Share Movement

Join Elsa and Anna’s adventures in Frozen II at SM Cinema’s IMAX and Director’s Club

After taking the world by storm in 2013, the sequel to Disney’s Frozen is finally here. The movie’s well-loved characters are back on the big screen as they take on a new adventure. This November, SM Cinema invites everyone to immerse into a one-of-a-kind Frozen II movie watching experience at IMAX and Director’s Club Cinema!

Frozen II brings more magic and adventure that will take us on a journey with Elsa and Anna as they try to uncover the buried truth behind Elsa’s past in order to discover the origins of her magical powers. Together with Kristoff, Olaf and Sven, the sisters will journey to a place far from Arendelle and Elsa’s powers will be tested to their limits. Along the way, she will discover the life she was meant to live but in doing so, risk losing everything, including herself.

Make the whole family’s Frozen II experience even more special by watching it in IMAX at SM Cinema and immerse yourself in the wondrous world of Arendelle. With IMAX’s extra large screen and its superior surround sound, moviegoers will be transported into the world of the movies. IMAX is available in the following locations: SM Aura Premier, SM City Cebu, SM City Clark, SM Lanang Premier, SM Mall of Asia, SM Megamall. SM North EDSA, and SM Southmall.

You can also bask in luxurious comfort at SM Cinema’s Director’s Club Cinema, which is available in 10 locations across the country. Sit back and relax in comfortable leather recliner seats, indulge in cinema snacks and enjoy their in-house butler service so you don’t need to miss a single second of the movie. Visit any of their branches in SM Aura Premier, SM City BF Paranaque, SM City East Ortigas, SM Mall of Asia, SM Megamall, S’Maison in Conrad Manila, The Podium, SM City Puerto Princesa, SM Seaside Cebu City, and SM Cagayan de Oro Downtown Premiere.

Catch Frozen II starting November 20 in SM Cinema theatres nationwide!

Book your tickets through the website, www.smcinema.com or download the SM Cinema mobile app. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates! Satisfy your cravings at Snack Time, the official food concessionaire of SM Cinema, which offers a wide array of snack like popcorn, hotdogs and burgers to complement your movie watching experience. Follow /SnackTimeOfficial on Facebook for more information.

Tags: Frozen II in SM cinemas, Frozen II now showing in Manila, Frozen II on November 20, Frozen II SM Imax

Students of Diasan Elementary School in Echague, Isabela received new pairs of shoes from SM Store and SM Share Movement.

Shoes are essential in one’s journey through life, especially for students. With a pair of good shoes, they will not only be able to fulfill their daily tasks with ease, but it can also inspire them to work hard and take little steps to achieve their dream.

For most students in the city, a school bus or a stroll down the sidewalk are their usual commute. But for students in the province, it is a different story.
Samantha, a student from the Diasan Elementary School, shared the hardships she and her classmates face to reach school.

“Malayo po ang nilalakad namin ng nakapaa. Madulas po ‘pag umuulan at mahirap, maputik ang daan. ‘Yung mga iba po na nakatira sa may bundok, naglalakad po sila ng malayo. (My classmates and I have to walk a long way to get to our school. When the rainy season comes, the slopes become slippery and dangerous which makes it harder for us. The others who live near the mountain walk even farther),” Samantha said.

Diasan Elementary School is tucked in the middle of the Barangay Diasan, a remote farming community in Isabela with over 600 residents. Students like Samantha have to walk an hour or more on rough terrain to get to and from school and are sometimes forced to skip classes if the river is swollen due to heavy rains.
Despite the challenges, one would be surprised at the great lengths they are willing to go to for their education. The simple gift of a new pair of shoes will allow them to walk to and back to school in comfort and safety.

These are the kinds of stories that inspired the SM Store’s Share Shoes program to reach to the community to continue its mission of bringing joy – through the gift of shoes that can help make the journey of the students easier and more comfortable.

Sharing the gift of new shoes
Most students in Diasan have not set foot in a mall before, let alone a shop selling shoes, so as a treat for the kids, employee volunteers from The SM Store, Savemore and SM Foundation transformed one of the classrooms into a shoe store. They assisted the kids in choosing and fitting their very own shoes from the display of clogs, sneakers, sandals, flats and slip-ons donated by The SM Store MLC Shoes and Bags, and SM’s retail affiliates Crocs and Simply Shoes.
The employee and community volunteers also set up a “Feet Washing Corner” before the shoe fitting to impart the importance of taking care of one’s feet. The kids could not hide their joy as they selected and tried on their new footwear.

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Tags: SM Share Movement, SM Shoes, SM Store, SM Store Share Shoes, SM Store Share Shoes Program

Last year, on March 21, 2018, on the International Day of the Forest, the Best Friends of the Forest (BFF) Movement was born. Founded by the Forest Foundation of the Philippines, the BFF Movement is a community of young and action-oriented environmentalists, artists, travelers, and social entrepreneurs. The group aims to inspire and enable more millennials to be advocates of forest conservation and protection. 

The need for millennials to take up the mantle of conservation for their generation is more urgent than ever before. 

“The threat of deforestation has become so severe that we are losing forest cover at an alarming rate. If we do not take action, our forests may not be around for the next generation to see,” said Forest Foundation Philippines’ Executive Director, Atty. Jose Canivel a year ago, during the launch of the BFF Movement.

Anybody with a heart for forest conservation can join the BFF Movement. A year since it was launched, it has gathered the support of many outspoken environmental advocates. BFF Movement has also gotten the attention of young people looking for ways to make the world a better place.

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Tags: Best Friend of the Forest Movement, BFF Movement, Forest Foundation of the Philippines

With the holidays upon us, Christmas get togethers are happening. Aside from gift giving, celebrating friendships and meaningful relationships, bonding over lovingly prepared food is one of the things we look forward to during this season.

But wait… if you have DENTAL HYPERSENSITIVITY  or PANGINGILO, you wouldn’t be able to enjoy the scrumptious food prepped for the celebrations you have been invited to.

Masakit mga mamsh. Pangingilo is something you don’t want to feel especially when you have so much #platefuloffun served for you!

Do you know that pangingilo or dental hypersensitivity begins when the inner part of the tooth is uncovered through gum receding, over-brushing and eating acidic food? So, hinay hinay lang mga mamsh, because according to a study in 2011 by the National Monitoring and EvaluationDental Survey, 48% of our kababayans suffer some form of gum disease. That means not being able to enjoy ice cream, halo-halo, ramen, bulalo, sisig, ok you got the idea.

Doug and Cheska Kramer, oral healthcare advocates for Gumtect reiterates how important it is to take care of your teeth and gums. “I want to maximize my bonding moments with my family, enjoying food like ice cream and buco salad. I want to be able to indulge in my favorite holiday dishes without having to think about pangingilo.”

And yes, if you are a parent, start your children young in being able to take good care of their oral health.

More videos here.

Pangingilo, singaw and ngi-pain are really not so cool. Watch this video.

Yikes!

Just like the Kramers, our family loves to eat (all these #platefuloffun photos are my food prep!) and what better way to enjoy these food if pangingilo gets in the way. I did a special video highlighting some of the recent food preps I made that we really enjoy because we have switched back to Gumtect Toothpaste. Gumtect toothpaste has been prescribed to us by a dentist back when it was just a new product in the market.

Pangingilo doesn’t just happen during the holiday season fun. It can strike you when your teeth has not been receiving the proper oral healthcare that it should.

Dr. JV Jaurigue, External Vice President of the Philippine Society of Periodontology said that “Oral care is essential to our health. Rather than dealing with complications and difficulties with gum diseases, it is better to orevent these from happening.” Ayan, the good dentist has spoken, take care of your teeth not just for the pangingilo but for the complications that go with unhealthy oral hygiene.

Gumtect Brand Marketing Manager, Atria Casidsid also encourages people to use especially formulated Gumtect toothpaste to help promote healthy gums so that gum problems would not get in the way of holiday fun, and everyday food fun as well.

Gumtect Gumcare is the only gumcare toothpaste with GUMSHIELD+ that has Allantoin, which improves the conditions of the gums. It also has Vitamin E which moisturizes gums and Triclean that reduces the formation of plaque and shield against harmful mouth bacteria. Gumtect Sensitive meanwhile has a Dynamic Desensitizing System that helps relive sensitive teeth. Both Gumtect Sensitive (in red!) and Guntect Gumcare (in blue!) also have Active Anti-Cavity Protection for fresh breath and strong teeth enamel.

Tags: #AWonderfullExperience, #ProtectWithGumtect, Gumtect Sensitive, Gumtect Toothpaste, Gumtect Toothpaste for pangingilo, How to take care of oral health, Oral Healthcare with Gumtect, Oral Hypersensitivity, Pangingilo, what is pangingilo

Start your ALL ABOUT GIVING holiday shopping with Unilever x Shopee and avail of special discounts with your favorite Unilever products.

Check all the Unilever products available here: https://shopee.ph/collections/116397

What can you look forward to?

Hero deals only from Unilever:

• Tresemme
• St. Ives 
• Dove
• Unilever homecare products up to 30% off
• Unilever food prodcuts up to 40% off

There will be a FLASH SALE, yes, a FLASH SALE  on 11.11 or November 11.

Here is how to join: Use this voucher code valid for 11.11 only : ShopeexUL and you get 20% off when you buy Unilever products.

There’s more: if you buy Unilever products worth Php1,000, all the Unilever products you bought will be delivered to you for free! FREE SHIPPING ON ALL UNILEVER PRODUCTS WORTH Php1,000!

Tags: Shopee Big Christmas Sale, ShopeePH1111, Unilever All About Giving, Unilever Philippines, UnileverxShopee