Best Friends of the Forest (BFF) Movement
Last year, on March 21, 2018, on the International Day of the Forest, the Best Friends of the Forest (BFF) Movement was born. Founded by the Forest Foundation of the Philippines, the BFF Movement is a community of young and action-oriented environmentalists, artists, travelers, and social entrepreneurs. The group aims to inspire and enable more millennials to be advocates of forest conservation and protection.
The need for millennials to take up the mantle of conservation for their generation is more urgent than ever before.
“The threat of deforestation has become so severe that we are losing forest cover at an alarming rate. If we do not take action, our forests may not be around for the next generation to see,” said Forest Foundation Philippines’ Executive Director, Atty. Jose Canivel a year ago, during the launch of the BFF Movement.
Anybody with a heart for forest conservation can join the BFF Movement. A year since it was launched, it has gathered the support of many outspoken environmental advocates. BFF Movement has also gotten the attention of young people looking for ways to make the world a better place.
