Treasure Jar

And the Ultimate Global Pinoy is…

They are called the modern day heroes. Who are they? Our OFW or Overseas Filipino Workers who can be found all over the world.

They are those nurses you see behind med carts, the smiling concierge, the people who keep your hotel rooms clean, the moms who look after other people’s children, the teachers in classrooms all over the world, the engineers and construction workers who build skyscrapers and the staff who take care of the elderly people.

Aptly called as the modern day hero, these 11 million overseas Filipino workers have earned the trust and admiration of employers all over the world.

The Commission of Filipinos Overseas, Duty Free Philippines, and Kraft Asia pay tribute to the Global Pinoys who showed excellence not only in their careers, but also in the initiatives to help their fellowmen in the country, through the Thank You Global Pinoy Awards. The Thank You Global Pinoy Awards is an initiative to search for the most outstanding global Filipino workers who deserve the gratitude not only of their loved ones; but also of the nation as a whole. It was primarily led by the Commission of Filipinos Overseas, the government agency tasked to promote and uphold the interests of Filipino emigrants and permanent residents abroad.

The online nominations ran from October 2011 to February 2012, and 10 outstanding overseas Filipino workers have been chosen and will be announced during the Awards Night on March 15, 2012.

“In its tradition of being the thank you and pasalubong chocolate from overseas Filipinos, Toblerone has initiated this project in order to give back, and give each and every Global Pinoy what they truly deserve—a sweet thank you,” shares Jaya Singh, Region Director, Middle East and Asia Pacific, Kraft Foods World Travel Retail.

For more information, visit www.thankyouglobalpinoy.com

Tags: Global Pinoy Awards, Thank You Global Pinoy, Thank You Global Pinoy Awards, Toblerone Global Pinoy Awards

The Global Pinoy.

We always hear that expression not because Filipinos can be found almost anywhere but because Filipinos are world-class and that include being exemplary overseas workers.

As a way to say “Thank You” to our modern day heroes, Toblerone, with GeiserMaclang, is initiating Thank You Global Pinoy.

“The challenge that was posed to us back in 2007 was to market an ad-proof product—a product whose sales didn’t seem to be affected by any amount of witty one-liners or flashy celebrity endorsers,” shares Amor Maclang, Director for Communications of GeiserMaclang. “ Since advertising didn’t work and rebranding was out of the question, there was a need for Toblerone to be seen in a different light. Toblerone had to be more than just a sweet treat. It had to stand for something more, something that the consumers would be able to relate to — this led to the brand being directly associated with the Filipino value of gratitude”.

Based on the 2006 Reader’s Digest poll where Manila ranked low in the courtesy department which includes saying “thank you”, Toblerone challenged the Filipinos by having the first ever-National Thank You Day in 2007.

The late former president Cory Aquino was the person whom the nation said “Thank You” to in 2009.

This year, Toblerone, in partnership with GeiserMaclang, Commission of Filipinos Overseas, Duty-Free Philippines and Good News Pilipinas is announcing the first ever Thank You Global Pinoy Awards.

Duty Free Philippines is supporting the Thank You Global Pinoy Awards in order to promote the Filipino trait of showing appreciation and gratitude.

Toblerone has also launched the Special Rewards Passport that can be used to redeem gifts and special privileges from partner establishments.

“Four years ago, the brand sought to simultaneously revive the art of saying thank you and position Toblerone as synonymous with the value of gratitude,” shares Mr Jaya Singh, Region Director, Middle East and Asia Pacific, Kraft Foods World Travel Retail  “And the overwhelming support that we got – a congressional legislation declaring an official  ‘National Thank You Day’ alongside massive media and private sector participation— proved that yes, the value of gratitude resounded with Filipinos. This year, we hope to rally that same groundswell of support, this time, for our Global Filipinos”.

Thank You Global Pinoy Awards is open to anyone who knows of an outstanding overseas Filipino worker who deserves to be thanked.

Log on to http://www.thankyouglobalpinoy.com/ to register, nominate and vote for the ultimate Global Pinoy.

The top 10 stories will be awarded in January 2012.

Be part of a grateful nation.

Join the rest of the country to honor the ultimate Global Pinoy whom a grateful nation will say a resounding thank you to.

For more information, visit www.thankyouglobalpinoy.com.

 Thank You Global Pinoy Facebook page.

Who are you thankful for?

Tags: Global Pinoy, National Thank You Day, Special Rewards Passport, Thank You Global Pinoy Awards, Toblerone Special Rewards Passport, www.thankyouglobalpinoy.com