Dreamworks Animation to Develop DreamPlay at City of Dreams Manila
DreamWorks Animation is building the world’s first Dreamplay “Edutainment” Center, City of Dreams Manila.
Featuring DreamWorks Animation’s most beloved characters from its movies, DreamPlay blends Entertainment and Learning with interactive experiences.
Launched last May 22, 2014, Casino resort developer Melco Crown (Philippines) Resorts Corporation (Melco Crown Philippines) is a company listed on the Philippines Stock Exchange (“PSE”) with trading symbol “MCP” and a subsidiary of Melco Crown Entertainment Limited (“Melco Crown Entertainment”) (SEHK: 6883) (NASDAQ: MPEL), a developer, owner and operator of casino gaming and entertainment resort facilities in Asia, today announced a collaboration with global branded entertainment company DreamWorks Animation (NASDAQ: DWA) to develop the world’s first DreamWorks-inspired “Edutainment” center at City of Dreams Manila.
Celebrating the announcement of City of Dreams Manila’s introduction of DreamWorks Animations and the DreamPlay edutainment center to its planned thrilling entertainment and leisure destination resort at Entertainment City, Manila.
DreamWorks characters join Mr. Jorge Sarmiento, President of PAGCOR, with Mr. Clarence Chung, Chairman and President of Melco Crown Philippines; Mr. James Clark, Head of Retail Development and Entertainment for Asia Pacific of DreamWorks Animation; along with SM Group partners.
In collaboration with DreamWorks Animation, Melco Crown Entertainment introduces the education-based, interactive entertainment concept, “DreamPlay by DreamWorks”, which will be the first of its kind in the world when it opens later this year, at City of Dreams Manila, a leisure, gaming and entertainment destination resort currently under development at Entertainment City, Manila, Philippines.
Chairman and President of Melco Crown Philippines Mr. Clarence Chung is joined by Mr. James Clark, Head of Retail Development and Entertainment for Asia Pacific of DreamWorks Animation, in “magically” turning the page of an “enchanted” story book to officially launch the logo as part of the DreamPlay edutainment center at City of Dreams Manila announcement.
Inspired by the mantra of learning through play, “DreamPlay by DreamWorks” is a revolutionary approach to family entertainment.
What to expect:
- Each experience is designed exclusively for City of Dreams Manila by the artistic and creative forces of DreamWorks Animation and iP2 Entertainment to combine the best elements of the DreamWorks library with the hands-on activities of an education inspired play-center to create a truly one-of-a-kind family adventure.
- “DreamPlay” represents an exciting blend of integrated live and digital play spaces, featuring DreamWorks’ popular characters and creative storytelling combined with innovative educational play, appealing to children and adults alike.
- Guests will immerse themselves in the world of DreamWorks Animation, interacting directly with their favorite characters through revolutionary experiences.
- Interactive environments, featuring the very latest digital technologies, will enable kids to engage in a wide range of thrilling activities, interacting with beloved characters from DreamWorks Animation’s world-famous franchises including Kung Fu Panda, Shrek, Madagascar and How to Train Your Dragon.
DreamWorks Animation’s beloved characters Po from Kung Fu Panda; Shrek; and Alex the Lion from Madagascar, join executives Mr. Clarence Chung Chairman and President of Melco Crown Philippines and Mr. James Clark, Head of Retail Development and Entertainment for Asia Pacific of DreamWorks Animation, at the official announcement of the DreamPlay edutainment center at City of Dreams Manila.
“Melco Crown Philippines is delighted to be introducing DreamWorks to the Philippines as we continue our strategy of delivering innovative leisure and entertainment offerings that enhance the leisure destination appeal of Manila,” explained Clarence Chung, Chairman and President, Melco Crown (Philippines) Resorts Corporation.
“Our collaboration with DreamWorks is a further illustration of our expertise in developing world-class, innovative and ground-breaking entertainment for leisure seekers both in the Philippines and internationally. The ‘DreamPlay’ concept delivers an education experience through spontaneous and sensory play that represents an industry first.”
Paul Kurzawa, Head of Retail Development & Entertainment, DreamWorks Animation said: “We are very excited to work with Mr. Lawrence Ho and Melco Crown Entertainment to build something that we believe is a truly unique way for children to experience, learn and interact with the characters and worlds of DreamWorks Animation.
“As a global entertainment brand, we continue to expand our footprint with immersive, year-round fan experiences and ‘DreamPlay’ provides a distinctive opportunity for visitors in a fun and educational setting.
“Harnessing leading digital technologies, this attraction is going to be unlike anything that currently exists and will undoubtedly become a new type of destination for families, both in the Philippines and across the rapidly growing leisure-destination markets of Asia.”
In January 2014, City of Dreams Manila introduced Hollywood-celebrity trendsetting Nobu brand, marking the first Nobu Hotel in Asia. With the addition of the world’s first “DreamPlay by DreamWorks” edutainment center, City of Dreams Manila is a further step in realizing its overall vision to deliver world-class and diverse innovative lifestyle and entertainment offerings, and to support the Philippine government’s strategy to broaden the appeal of the Philippines as a leading leisure destination in Asia.
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About City of Dreams Manila
City of Dreams Manila, when it opens in 2014, will mark the formal entry of Melco Crown Entertainment into the fast-growing and dynamic tourism industry in the Philippines. The new integrated casino resort at Entertainment City, Manila Bay, Manila, is being developed and will be operated by Melco Crown Philippines in alliance with SM Group’s Belle Corporation.
The dynamic and innovative resort complex, located on an approximately 6.2-hectare site at the gateway to Entertainment City, will include the ultimate in entertainment, hotel, retail and dining and lifestyle experiences with aggregated gaming space, including VIP and mass-market gaming facilities with up to approximately 365 gaming tables, 1,680 slot machines and 1,680 electronic table games upon opening.
The integrated resort will feature three distinctive entertainment venues, including Manila’s first branded Family Entertainment Center, a live performance central lounge inside the casino and a night club situated at the Fortune Egg, an architecturally-unique dome-like structure, which will be accented with creative exterior lighting design. It is expected to become an iconic landmark of the Manila Bay area.
City of Dreams Manila is destined to deliver an unparalleled entertainment and hospitality experience to the Philippines and will ultimately play a key role in strengthening the depth and diversity of Manila’s leisure, business and tourism offering, enhancing its growing position as one of Asia’s premier leisure destinations. It is being developed to specifically meet the needs of the large, rapidly growing and increasingly diverse audience of leisure and entertainment seekers both in the Philippines and those visiting Manila from across the Asia region and around the world.
